testimonials

Here are 4 examples of our work – as told by our clients – yes, in their own words!

Sectors are Tyre Wholesaling and Distribution; Retail Design and Strategy; Legal Services; Financial Services

STS (Stapletons Tyre Services Ltd), a member of Itochu Europe plc, is a leading UK wholesaler and retailer of passenger car tyres, employing around 700 staff. The challenge the board faced was to identify the likely direction of the industry sector over a 5-year period and address where STS stood in that future scenario.

With Leslie’s assistance we gained clear focus on the strategic issues…

Leslie Woodcock, Principal of Enigma was engaged to work with the board and management team of around 15, to conduct a detailed analysis of the situation, challenges and opportunities, utilising Enigma’s strategic planning approach and methodology.  The outcome was that Leslie helped us develop a holistic strategic plan which reinforced the core strategy of diversification from wholesale distribution to retailing through a nationwide network.

Leslie helped us develop a holistic strategic plan

With Leslie’s assistance we gained clear focus on the strategic issues and we were able to rapidly execute an acquisition strategy in fulfilment of our core business objectives.

Richard Green
Formerly Chairman
STS Limited

Leslie and his team worked with us at 20|20 Ltd for about a year helping us to identify areas where we could improve performance.  This included interviewing key managers and staff, reviewing systems and processes, introducing new information capture and retrieval methods, etc.

…..the real value we gained was a change in attitudes
throughout the business

While the programme was overtly about systems, the real value we gained was a change in attitudes throughout the business.  This is where I feel Enigma have the edge over other consultants –  combining Leslie’s experience and knowledge of top level management with a thorough and efficient approach to the detail.

We were delighted with the change Enigma were able to introduce, which heralded the beginning of a two year turnaround.

Richard Mott
Chairman
20|20 Limited

Enigma’s work with Greystoke Legal Services Limited, to move our business and marketing planning process to a new level of sophistication, demonstrated the importance of looking at our market from the viewpoint of our specific market sectors.  In mapping the results graphically (in a Directional Policy Matrix) we were able to examine our competitive performance, products and market penetration against our key  competitors and identify our genuine strengths.

The results of this approach led to product innovation in two niche areas of law; one of which achieved market leadership status within the first year of launch

This analysis enabled us, for the first time, to specifically target our business development strategy and marketing spend from a point of knowledge rather than perception.  The results of this approach led to product innovation in two niche areas of law; one of which achieved market leadership status within the first year of launch.

Sally Dunscombe
Formerly Managing Director
Greystoke Legal Services Limited

We the founders, former Shareholders and Directors of The Hanover Park Group PLC, are grateful to Enigma and its Principal Leslie Woodcock with whom we shared an exciting road of recovery from the late 1990’s. Enigma was able to offer assistance and guidance to both ourselves, our senior staff and our various business units.

Having initially been commissioned to advise on the marketing of our products and services, we soon identified that there was a need for Enigma to facilitate the production of a Group-wide Business Plan, top down and bottom up – not “rocket science” but nevertheless the perfect tool to target marketing opportunities to invigorate, empower and support our management team and manage a business through a phase of dramatic growth with all it’s challenges.

During the processes Enigma assisted us in assessing and choosing partners in the area of PR, executive coaching and training to ensure and build on the success.

During this time we believe that the senior management team
achieved more than perhaps they believed was possible

The result was that the business had a structured and measurable way forward by linking corporate and personal aims through the Business Plan exercise of 1996; and the means to follow through the actions required to achieve the stated aims/goals of the agreed Plans. During this time we believe that the senior management team achieved more than perhaps they believed was possible.

After three years the Group plans were reviewed and updated by Enigma to acknowledge necessary change from both within the business itself and the market place in which it operated. The Group’s success depended, among other factors, on a group-wide commitment to a ‘work hard’ ethic required to deliver the sometimes “stretch” targets of the Plans.

………it is unlikely that we would have reached such heights without
the professionalism and enthusiasm of Enigma

This ultimately resulted in the business being sold in 2 phases in consecutive years. Our former business is now a significant part of a FTSE  quoted company.

The commitment of our team was admirable and a proud achievement but it is unlikely that we would have reached such heights without the professionalism and enthusiasm of Enigma.

Keith Peraux
Formerly Chief Executive
The Hanover Park Group plc

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