Tag Archives | business strategy

social media marketing made easy? – 4 “back to basics” steps

social media marketing made easy? 4 “back to basics” steps for smaller businesses   I can write a cheque but that doesn’t make me an accountant I can write a tweet but that doesn’t make me a marketer   I am a regular guest at the monthly business breakfast meetings of an enlightened firm of […]

Continue Reading Comments { 0 }

sales conversion rates – from clicks to conversions

sales conversion rates One of my recent tweets read: Will post “digest” of “new” “tips” on website later for “free”. So what prompted me to write this? Read on… inbound marketing Hubspot as you might know are vendors of all-in-one inbound marketing software (according to their blurb). They have 10,000+ users of their software platform […]

Continue Reading Comments { 0 }

Twitter and Segmentation – how do you decide who to follow?

About a month back I saw this article in the Sunday Times and posted the following blog on our sister company’s website – Pebble in the Pond. Inbound marketing using social media is a vital element of any modern marketing strategy and given that this is an essential feature of what we do at Enigma […]

Continue Reading Comments { 0 }
the relationship pipeline

are your sales pipeline stages really sociable?

Is your pipeline process really sociable? And by that I mean relationship based. All of us who are involved in new business winning will have used a sales pipeline. Perhaps drawn from software such as ACT! or Goldmine or bespoke to your business process based on many years of marketing and sales. I recently started […]

Continue Reading Comments { 1 }

is your to-do list a strategic plan in disguise?

When was the last time you took yourself out of your working or business environment to contemplate your future? To prepare a strategic growth plan. If you are like me it is always going to be tomorrow, because today’s to-do list is just too pressing and then there is the client meeting the day after […]

Continue Reading Comments { 0 }

shadow factors (the hidden benefits of planning)

In the footnotes to my last blog I said that I would provide titbits of the hidden benefits of strategic planning in future blogs. Well, I’ve changed my mind and have decided that I’ll deal with a good number of them in this one blog. They belong together and collectively show their full impact. planning […]

Continue Reading Comments { 0 }

do you know what business are you in ?

Just feel the need to jot this down. Just last week, shortly after the first of a series of 5 whole day strategy workshops, my client said to me (not quite verbatim): A rewarding outcome for both of us. We both felt good.

Continue Reading Comments { 0 }

hope is not a strategy

The following represents the real scenario faced by the new UK Managing Director of Daewoo Cars back in 1994, at the time when he was the newly recruited and only employee! The Challenge April 1994: Please launch a new car company at the October 1994 motor show (in 6 months time) and achieve  1% market […]

Continue Reading Comments { 0 }

social media dinosaurs

Scenario: you want to sort out arrangements to meet a friend for a catch up chat over a curry. The Options: phone call – one interactive exchange – being a bloke taking about 60 seconds email – outbound suggesting time and place – inbound saying just fine. Small delay until friend checks mails. Total elapsed […]

Continue Reading Comments { 0 }

non-executive directors – only for the big boys?

Non-Exec Director? Corporate Governance? Remuneration and Audit Committees? City contacts? Certainly of significant relevance to some. But, what if you are a smaller, privately owned business? These issues are largely irrelevant. So if not in these respects, what contribution could a non-executive director make to your company? They can be expensive. But value usually does […]

Continue Reading Comments { 0 }
%d bloggers like this: