Tag Archives | marketing

social media marketing made easy? – 4 “back to basics” steps

social media marketing made easy? 4 “back to basics” steps for smaller businesses   I can write a cheque but that doesn’t make me an accountant I can write a tweet but that doesn’t make me a marketer   I am a regular guest at the monthly business breakfast meetings of an enlightened firm of […]

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sales conversion rates – from clicks to conversions

sales conversion rates One of my recent tweets read: Will post “digest” of “new” “tips” on website later for “free”. So what prompted me to write this? Read on… inbound marketing Hubspot as you might know are vendors of all-in-one inbound marketing software (according to their blurb). They have 10,000+ users of their software platform […]

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Twitter and Segmentation – how do you decide who to follow?

About a month back I saw this article in the Sunday Times and posted the following blog on our sister company’s website – Pebble in the Pond. Inbound marketing using social media is a vital element of any modern marketing strategy and given that this is an essential feature of what we do at Enigma […]

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the relationship pipeline

are your sales pipeline stages really sociable?

Is your pipeline process really sociable? And by that I mean relationship based. All of us who are involved in new business winning will have used a sales pipeline. Perhaps drawn from software such as ACT! or Goldmine or bespoke to your business process based on many years of marketing and sales. I recently started […]

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do you know what business are you in ?

Just feel the need to jot this down. Just last week, shortly after the first of a series of 5 whole day strategy workshops, my client said to me (not quite verbatim): A rewarding outcome for both of us. We both felt good.

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reasons to not plan…

common planning obstacles We can’t set objectives; there are too many variables, and anyway, we might miss them and then what would the boss/the bank/the team say? It’s a waste of time trying to develop strategies; how can we predict what will happen in the next 12 months? Our market is too fast moving, and […]

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