Tag Archives | product launch

social media marketing made easy? – 4 “back to basics” steps

social media marketing made easy? 4 “back to basics” steps for smaller businesses   I can write a cheque but that doesn’t make me an accountant I can write a tweet but that doesn’t make me a marketer   I am a regular guest at the monthly business breakfast meetings of an enlightened firm of […]

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hope is not a strategy

The following represents the real scenario faced by the new UK Managing Director of Daewoo Cars back in 1994, at the time when he was the newly recruited and only employee! The Challenge April 1994: Please launch a new car company at the October 1994 motor show (in 6 months time) and achieve  1% market […]

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