Tag Archives | social strategy

social media marketing made easy? – 4 “back to basics” steps

social media marketing made easy? 4 “back to basics” steps for smaller businesses   I can write a cheque but that doesn’t make me an accountant I can write a tweet but that doesn’t make me a marketer   I am a regular guest at the monthly business breakfast meetings of an enlightened firm of […]

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Twitter and Segmentation – how do you decide who to follow?

About a month back I saw this article in the Sunday Times and posted the following blog on our sister company’s website – Pebble in the Pond. Inbound marketing using social media is a vital element of any modern marketing strategy and given that this is an essential feature of what we do at Enigma […]

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social media dinosaurs

Scenario: you want to sort out arrangements to meet a friend for a catch up chat over a curry. The Options: phone call – one interactive exchange – being a bloke taking about 60 seconds email – outbound suggesting time and place – inbound saying just fine. Small delay until friend checks mails. Total elapsed […]

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welcome to enigma

Enigma has been supporting management teams and their businesses for 17 years. And where did that go? We are as passionate now as we were at launch about the need for clear strategic planning, whether planning to revamp a website or launch a brand new business (we have of course done both!). By publishing  our […]

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